Keyword Strategy — Target State
18 intent targets — 17 mapped to collections — 1 gaps — 18 drafts
Capybara Enthusiast (Chris)
Immediate priority11 intent targetsdraft
Seeds:capybara merchcapybara merchandisecapybara gifts
Collection:capybara-merch-and-gifts
GSC top query: 'capybara merch' at 115 impressions/week, 'capybara merchandise' at 14, 'capybara gifts' at 21. Core brand discovery query.
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Seeds:capybara hoodiecapybara hoodiescapybara sweatshirt
Collection:adult-long-sleeve-sweatshirt
GSC: 'capybara hoodie' 40/wk, 'capybara hoodies' 11/wk, 'capybara sweatshirt' 6/wk. High intent product query, currently cannibalized by 3 pages.
draft
Seeds:capybara blanketcapybara fleece blanket
GSC: 'capybara blanket' 54/wk, 'capybara fleece blanket' 7/wk. Third highest impression query overall.
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Seeds:capybara water bottlecapybara bottle
Collection:water-bottles
GSC: 'capybara water bottle' 33/wk, 'capybara bottle' 15/wk. Strong product-specific query.
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Seeds:capybara lunch boxcapybara lunchboxcapybara lunch bag
GSC: 'capybara lunch box' 26/wk, 'capybara lunchbox' 14/wk, 'capybara lunch bag' 6/wk. Combined 46 impressions.
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Seeds:capybara t shirtcapybara shirtcapybara tshirt
Collection:adult-short-sleeve-tanks
GSC: 'capybara t shirt' 16/wk, 'capybara shirt' 11/wk, 'capybara tshirt' 9/wk. Currently split across multiple pages.
draft
Seeds:capybara shirt kidscapybara hoodie kidscapybara kids clothescapybara t shirt kids
Collection:kids-collection
GSC: 'capybara shirt kids' 18/wk, 'capybara hoodie kids' 12/wk, 'capybara kids clothes' 8/wk. Parent searching with 'kids' modifier.
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Seeds:capybara notebookcapybara journal
GSC: 'capybara notebook' 9/wk. 13-product notebook collection exists.
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Seeds:capybara stickercapybara stickerscapybara vinyl sticker
Collection:capy-life-sticker-collection-cute-funny-chill-capybara-vinyl-stickers-for-water-bottles-laptops-more
No strong GSC signal yet but 19-product collection exists. Stickers are high-discovery, low-price entry point.
draft
Seeds:capybara star warsgalaxy capybara
Collection:galactic-capybaras
GSC: 'capybara star wars' 8/wk, 'galaxy capybara' 6/wk. 24-product niche crossover collection.
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Seeds:capybara chesscapybara chess club
GSC: 'capybara chess' 8/wk. Niche crossover interest with dedicated collection.
Gift Buyer (Dave)
Near-term priority4 intent targetsdraft
Seeds:teacher appreciation giftsteacher giftspersonalized teacher giftscustom teacher giftscute teacher appreciation gifts
Collection:teacher-appreciation-gifts
GSC: 'teacher appreciation gifts' 79/wk, 'teacher gifts' 28/wk, 'personalized teacher gifts' 11/wk. Second highest category overall at 291 combined impressions.
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Seeds:funny gifts for animal loversgifts for animal loversunique animal giftscute animal gifts
Collection:gap — no collection assigned
No GSC signal yet — whitespace opportunity. High-volume gift category where CapyLife's catalog naturally fits. May need a dedicated collection or landing page.
draft
Seeds:fun gifts for kidsunique kids giftsanimal gifts for kidsfunny kids shirts
Collection:kids-collection
GSC shows strong kids queries but all capybara-modified. Dave's version uses generic 'kids gifts' + 'animal' or 'funny' modifiers — no 'capybara' in the search.
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Seeds:mothers day giftscute mothers day giftunique mothers day giftsfunny mothers day gift
GSC: 'capy mothers day' 6/wk. Seasonal collection exists. Generic 'mothers day gifts' is high-volume bridge keyword opportunity.
Chill Culture Identifier (Maya)
Long-term priority3 intent targetsdraft
Seeds:funny hoodiefunny hoodiesfun hoodiefunny sweatshirt
Collection:adult-long-sleeve-sweatshirt
GSC: 'funny hoodies' 24/wk, 'funny hoodie' 20/wk, 'fun hoodie' 18/wk. Combined 62 impressions — highest non-capybara, non-teacher category. These searchers don't know capybaras exist yet.
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Seeds:boxy t shirts womenboxy tee womenswomens boxy t shirtsboxy shirt womens
Collection:womens-boxy-tees
GSC: 'boxy t shirts women' 16/wk + 10 variations totaling 205 impressions. Pure style search — no brand, no animal, no theme. Classic Maya behavior.
draft
Seeds:funny graphic teefunny t shirtfunny tee shirtsgraphic tees funny
Collection:adult-short-sleeve-tanks
No strong GSC signal for these specific terms yet, but natural adjacency to 'funny hoodie' queries (24/wk). High-volume lifestyle category CapyLife should grow into.